MAKING UNCOMMON KNOWLEDGE COMMON.
YOU’VE CHECKED ALL THE BOXES. NOW, WTF IS NEXT?
From business news to money moves, we break it all down — clear, actionable, and made for women like you.
No jargon. No gatekeeping. No sugarcoating. Just power moves for your next chapter.WHAT THE FEM IS NOT JUST MEDIA. IT’S A MOVEMENT.
SMART, SNAPPY NEWS
Weekly breakdowns of what matters in business, money, and power — delivered straight to your inbox and explained so it actually makes sense.
MONEY & MARKET MOVES
Understand what’s happening in the economy, why it matters to you, and what to do about it — without needing an MBA.
POWERFUL WOMEN, PROFILED
Interviews and stories from women owning their power — entrepreneurs, execs, and creatives shifting culture and cashflow.
IRL ENERGY
Connect with ambitious women navigating first-gen wealth, side hustles, career pivots, and generational power.
START SMART — EVEN BEFORE WE LAUNCH.
While we build, grab these free tools and downloads to help you make moves right now.
WHAT THE FEM FREEBIES:
✅ WTF Is A Recession (Really)? Recession-Proof Guide
✅ Payday Routine & Reset Playbook
CHOOSE YOUR FEM FREQUENCY.
Whether you’re just tuning in or going all in — we’ve got a lane for you.
JUST THE FEM (FREE)
Just enough to know WTF is going on.
Weekly newsletter + social drops. Smart, snackable content delivered to your inbox.
ALL IN FEM ($9.99/month or $75.00/year)
Go beyond the headlines.
Early access to premium content, events, and community perks as soon as we go live.
FOUNDING FEM
($175/year)Be an early supporter.
Locked-in lifetime access. Get exclusive invites, behind-the-scenes access, and Founding Fem recognition when we launch.
(Limited memberships)
GET THE 4-1-1. STAY IN THE KNOW.
Our weekly newsletter breaks down 4 top business headlines, 1 money & market move, and 1 profile of a powerful woman you need to know — all with action steps, a meme, and a poll to keep it fun.
No fluff. No filler. Just the fem facts.
BUILT BY A BUSINESS JOURNALIST WHO SAW THE GAP. AND DECIDED TO FILL IT.
Hi, I’m Jazmin Goodwin.
After years in newsrooms, startups, and boardrooms, I realized the business stories being told weren’t made for us.
So I created What The Fem — a new kind of business media company where women like you don’t just stay informed — you stay ahead
We cover the moves that matter, so you can make your own. LET’S BUILD THE FUTURE OF BUSINESS MEDIA FOR WOMEN — TOGETHER.
At What The Fem, we don’t just create content — we create momentum.
We partner with brands, creators, and corporations that believe in the economic power of women and want to be part of something bigger than a campaign. From storytelling that sparks action to experiences that build community, we co-create meaningful moments that move ambitious women — and the market. If that’s you, let’s connect.SUPPORTED BY INSTITUTIONS THAT CHAMPION BOLD IDEAS.
